1. Introduction
Your privacy matters. This policy outlines what information we collect, why we collect it, and how we use, store, and protect it. It applies to all visitors, school representatives, parents, and users of our platform, including future software or SaaS features.
2. Information We Collect
2.1 Information You Provide
- School name, address, official contact details (during listing or claim)
- Parent name, email, phone number (via enquiry forms)
- User credentials (for school software accounts)
- Business details if purchasing services (e.g. invoicing, GST)
- Consent preferences (e.g. checkboxes in lead forms)
2.2 Automatically Collected Data
- IP address, device ID, browser type, location (approximate)
- Usage patterns (page views, search history, button clicks)
- Cookies and tracking tools (Google Analytics, Meta Pixel)
2.3 Data from Third Parties
We may use publicly accessible education data (such as from UDISE+), third-party partners, or integrations with platforms like WhatsApp APIs or CRM systems.
3. How We Use Your Information
- To display and manage school profiles
- To allow schools to claim and update listings
- To respond to parent enquiries or admission leads
- To offer and deliver school-related services (e.g. website, ERP, SaaS tools)
- To provide customer support or technical assistance
- To improve platform performance, search, and features
- To market services, only if you opt-in to communication
4. Legal Grounds for Processing
We process data based on:
- Your explicit consent (e.g. contact forms, WhatsApp opt-ins)
- Legitimate interest (e.g. showing schools to parents)
- Contractual need (if you purchase our services)
- Compliance with legal obligations
5. Data Sharing and Disclosure
5.1 With Consent
We only share data with third parties (e.g. partners, vendors) after obtaining your consent, where legally required.
5.2 With Service Providers
We may work with vendors for hosting, email, payment processing, analytics, WhatsApp messaging, and CRM. All are bound by confidentiality agreements.
5.3 For Legal Compliance
We may disclose data if required to comply with laws, court orders, or to protect our rights, safety, or users.
6. Admission Enquiries and Parental Data
When parents submit enquiry forms, we collect only necessary data. We display a consent checkbox to confirm that the user agrees to be contacted by the listed school and us.
We do not knowingly collect data from children. Any such data, if submitted in error, will be deleted upon request.
7. Cookies and Analytics
We use cookies and similar tools to track usage, personalize content, and improve services. You can disable cookies in your browser settings. We currently use:
- Google Analytics
- Meta Pixel (Facebook Ads)
- WhatsApp Business API
8. Data Security
We use SSL encryption, firewalls, and role-based access to protect your data. Internal access is limited to authorized personnel only.
9. Data Retention
We retain data only as long as necessary for business, legal, or operational reasons. You can request deletion anytime.
10. Your Rights
You can request to:
- Access or update your personal data
- Delete or restrict data use
- Withdraw consent at any time
- Export your data in a readable format
Email us to exercise any of these rights.
11. International Users
If you access our platform from outside India, your data may be transferred to Indian or cloud servers for processing. We ensure industry-standard security regardless of location.
12. Changes to This Policy
We may update this policy from time to time. When we do, we will revise the “Effective Date” above. Continued use after updates implies agreement.